If you need proof that where you start isn’t where you have to finish, take a look at Courtney Sanders. When Sanders hosted her first event, she didn’t make a dime. In fact, she ended up losing about $300. Today, she runs a growing women’s empowerment company called Think and Grow Chick, and she’s already earned over a quarter million dollars this year.
So how did Sanders go from losing $300 to earning an average of $30,000 every month? A little determination, a lot of hard work and the wisdom to know when to get a good mentor in her corner.
Growing up, Sanders saw her stepfather run his own business while her mother worked a 9-5. There was never any question about whose footsteps she wanted to follow. “I much preferred my stepfather’s life as an entrepreneur. He was entertaining clients and doing different things. Then when I started learning about money management and investments, I realized being a business owner means more freedom and control over your financial destiny,” she comments.
Entrepreneurship became Sanders’ career goal. But after college, she was still uncertain of how to turn her passion for money and business into a full-time coaching gig. So, she looked for a job that would pay the bills and get her foot in the industry while she figured it out. She started a government job working in banking and monetary policy but she didn’t plan to stay long. “I took the job with the understanding that the I didn’t want to be there longer than five years.”
The plan? Leverage the credibility the job would give her, figure out a business model that would flourish, and make the leap from corporate employee to entrepreneur.
That, of course, was easier said than done. Though Sanders started a blog and developed an online presence and an audience, she had trouble pinpointing a service those readers would be willing to pay for. Her “aha!” moment came after her first event. Though she didn’t turn a financial profit, she learned that success in business isn’t always measured in dollar value.
After the event, attendees had many questions about goal-setting. Sanders compiled her best advice in an e-book and put it up for sale. That month, she made her first $1000. Interest in the e-book eventually led to an interest in digital workshops. That success led to requests for one-on-one coaching sessions which then spawned into group programs. Before she knew it, Sanders’ had a full suite of services and digital products and a growing customer base on her hands.